Why Attend IBWSS 2021 ?

The two-day IBWSS China event in November 2021 will feature two major components – a lively exhibition trade show floor where top OEM and bulk wine and spirits exhibitors will be able to meet directly with potential buyers in China’s vibrant wine capital. There will be plenty of time for networking, making contacts, and face-to-face interactions with Chinese buyers. This is really a unique opportunity to expand into the all-important Chinese wine market.

At the same time, the event will feature an all-star lineup of top wine industry experts and insiders, who will share their insights and advice on how to succeed within the global bulk wine and spirits industry.

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The speakers appearing at the business conference component of International Bulk Wine and Spirits Show (IBWSS) San Francisco will offer their insights based on in-depth market studies and perspectives gained from successful careers within the industry. The bulk wine market is now an incredibly important part of the overall U.S. wine market, and having a chance to meet and interact with these speakers during the two-day business conference will be invaluable.

Leitman explained how wine drinkers – especially younger millennial wine drinkers – are often influenced by emotion at the point of purchase.

Based on previous versions of the International Bulk Wine & Spirits Show (IBWSS) that have already taken place in London and San Francisco, there will be presentations and panel discussions on the following topics at the Shanghai event:

• What retailers are really looking for in private and bulk suppliers

• Regulatory issues specific to bulk products

• How retailers can build profitable private label programs

• Private label and bulk strategy for importers and distributors

• Trends and opportunities in the global bulk market

• Why and how to ship in bulk to China

• Leveraging bulk and private label best practices

• How to market to young millennial wine drinkers in China

• Quality challenges facing bulk wine

Most importantly, you will learn how each of these factors can be applied specifically to the Chinese market. For example, you will learn how Chinese wine drinkers differ from those in other wine markets (especially those of North America and Western Europe), how the Chinese regulatory environment impacts the success of any bulk wine program, and different ways that bulk wine producers are ramping up their China strategies.

In addition, there will be plenty of opportunities to meet one-on-one with some of the biggest names in the industry. Whether it’s talking with wine experts and thought leaders or asking questions during one of the two informative panel discussions scheduled for the event, you’ll have access to the latest thinking from industry insiders. This is more than just one-size-fits-all thinking: this is a real opportunity to hear well-articulated answers customized for your specific business.


International Bulk Wine and Spirits Show China is brought to you by Beverage Trade Network, the leading B2B Organization based in the United States. BTN runs events like IBWSS London, IBWSS San Francisco, USA Trade Tasting, London Wine Competition, USA Wine Rating.

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