China Baijiu USA Export Conference

13th September 2020

Shanghai, China

Presented by : Beverage Trade Network & International Bulk Wine and Spirits Show - Shanghai

The U.S. market has become the largest wine market in the world, but it’s also the most competitive.  The biggest challenge facing wine, spirits and beer suppliers is finding effective ways to penetrate and then generate profitable growth in the American market.  

China Baijiu USA Export Conference will help you to develop and learn strategies, tools and connections to be successful in the U.S.

We know from first-hand experience working with dozens of brands and country and regional trade promotion agencies from around the world what works…and what doesn’t.  

These presentations from industry leaders on today's principal ideas on marketing, sales and distribution will challenge and inspire you to grow your private label, bulk wine, and bulk spirits business. 

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Here's what you will learn at the China Baijiu USA Export Conference

1. Understand the U.S Market

It’s an absolutely critical factor and one that can give you a meaningful competitive edge in the U.S. Simply stated importers do not want to spend their time educating you; they want you to come to them with a basic understanding of the market. The better you can demonstrate that you understand the three-tier system, brand economics, and have realistic expectations, the more likely it is that you will be successful.

2. Recognise that having a great product is necessary but not sufficient

You must have a simple and compelling story about how you are going to help them grow their business with your brand and portfolio.  

3. Realistic Expectations

You should have realistic expectations of what success will look like in terms of cases and revenues, over a given time frame in identified markets.  They expect you to understand and plan for investing the resources in terms of money and people necessary to achieve those objectives.  

Here are the key topics that will be covered in the kind of depth and detail, with back-up copies of the presentations and interactive worksheets for attendees to use.


Session Timings




10:00 AM to 11:00 AM

 John Beaudette

Snapshot of the American Market 


11:00 AM to 11:30 AM

 Steve Raye

Cultural Tips for Doing Business in America


11:30 AM to 12:00 PM

 Sid Patel

Options for Finding an Importer


12:00 to 01:00 PM

 Lunch and Networking


01:00 to 01:30 PM

 John Beaudette

Navigating the Complexities of the U.S. Three Tier System


01:30 to 02:00 PM

 Steve Raye

Contracts and Agreements


02:00 to 02:30 PM

 Sid Patel

Working With or In Spite of Distributors


02:30 to 03:00 PM

 Tea and Coffee Break


03:00 to 03:30 PM

 Steve Raye

Back Labels


03:30 to 04:00 PM

 Sid Patel

Optimizing the Pitch


04:00 to 04:30 PM

 Steaven Chen

Baijiu Importers : Challenges and Opportunities 


04:30 to 05:00 PM

 Q & A Session with John Beaudette, Sid Patel and Steve Raye and Steaven Chen


Training Material Provided to Attendees

1. Training Kit with Course Details
2. Direct Q&A Session with speakers
3. Course Completion Certificate
4. International Events List
5. International Competition List
6. List of 50 Liquor Importers Information
7. List of 50 Important and biggest Retailers
8. Price and Tax Structure (With Example : Steve Raye)

Who Should Attend?

Whether you are a grower, winery, distillery, importer, distributor, retailer or a negociant that’s just starting out, or work in bulk, private label or contract bottling at an established beverage company, or simply wish to expand your skillset and gain a new perspective in bulk and private label business, IBWSS Conference is a must-attend event.

About BTN

Beverage Trade Network(BTN) is a global media and B2B networking platform based in USA servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN runs other competitions around the world with the same philosophy and judging process like London Wine CompetitionUSA Wine Ratings. BTN also owns BevRoute, a magazine for Importers and Distributors and runs a line up of trade shows around the world which includes USA Trade Tasting in New York, IBWSS UK in London and IBWSS China in Shanghai,  IBWSS USA in San Francisco, Cannabis Drinks Expo and Cannabis Food Show.