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Biggest China OEM Wine Networking Conference Opens Visitor Registration

IBWSS event in Shanghai is set to debut in November 2019.

03/12/2018

Given the phenomenal growth of the OEM wine market in China over the past 24 months, Beverage Trade Network (BTN) is now bringing its highly successful International Bulk Wine & Spirits Show to China in November 2019. This event will showcase leading bulk wine broker firms, key retail chain buyers in Shanghai, and owners of private label programs in China. Over a two-day period (November 5-6, 2019), participants will have a chance to meet directly with Chinese buyers and find out how they can participate in the fast-growing Chinese OEM wine market. Visitor registration is now open, with special Early Bird pricing available until July 15, 2019.

Why attend IBWSS China 2019

The International Bulk Wine & Spirits Show taking place in Shanghai is unique for several reasons. First and foremost, it is the only show of its kind in Mainland China. For participants, the show represents a phenomenal opportunity to interact with potential buyers looking to expand their imports of foreign wine. Moreover, it gives foreign wine companies a one-of-kind chance to explore many new Chinese wine offerings, including new super-premium wines produced at China’s prestigious wine chateaux.

In many ways, the arrival of IBWSS China in 2019 is emblematic of the changing structure and dynamics of the global wine industry. Once thought of only as an import destination for expensive bottled wines, China is now much more than just a huge, untapped consumer market. It is also home to award-winning wine regions, up-and-coming wineries that have partnered with some of the most prestigious names within the global wine industry, and a sophisticated network of importers, distributors, retailers and brand owners.

The importance of the OEM wine market

The most important driver of growth in the Chinese wine industry right now is the OEM market, which is China’s version of the Western private label wine market. Just as supermarkets, retailers, and restaurants are looking to create their own private label wines in cities like London, New York and San Francisco, the same trend is now being observed in the Chinese marketplace. And, if anything, the rapid pace of the OEM wine trend in China far eclipses the growth rate found in other markets. For example, there are now almost 1 million wine brands in China – nearly 10 times the number of wine brands found in the United States.

What makes the OEM market in China so dynamic is that Chinese importers and distributors are able to leverage the globalization of the bulk wine market. Australian and Chilean bulk wine producers, for example, now represent some of the most successful new participants in the Chinese wine market. At one time, the only foreign wines in China were French or Italian; now, wines are being sourced from Australia, Chile, Europe, and the United States. China has reached a unique inflection point where the growth rate of bulk wine imports has now surpassed the growth rate of bottled wine imports.

What to expect at IBWSS China 2019

To help acquaint participants with the full dimensions of this fast-growth OEM wine market, IBWSS China will include two full days of seminars, Q&A sessions, panel discussions, and workshops. Moreover, an extensive trade show exhibition floor will make it possible for global bulk wine producers, negociants, bulk wine brokers, contract bottlers, importers and distributors to meet face-to-face.

If you’ve been looking for a way for your company to enter the dynamic Chinese wine market, look no further than IBWSS China 2019. You’ll hear from some of the biggest names in the industry and have a chance to ask direct questions from top wine executives who have already begun to explore China’s OEM wine market. Confirmed speakers at IBWSS China 2019 include Emilie Steckenborn, Head of Education Asia at Treasury Wine Estates; Ian Anderson Ford, Founding Partner of Nimbility; and Theo Watt, Co-Founder of Thirsty Work Productions.

Sign up for Early Bird visitor registration

For a limited time only, Early Bird visitor registration is now open. IBWSS China is a must-attend event for anyone involved in the private label, contract manufacturing, and wine and spirits sectors. To understand where the Chinese wine market is headed in 2019 and beyond, sign up for the IBWSS China event today.