Wine App Culture in China
China Wine App Culture Changing the face of the China Wine Market.
We are talking about a place where Facebook is blocked, Twitter is banned, YouTube isn't permitted and you get no access to Google – China, the powerhouse of science & technology.
China develops its own apps, and thus, this has led to China becoming a leading and an independent tech nation. According to data published by the China Internet Network Information Center (CNNIC), China has 802 million internet users and that is 57.7% of its population.
China’s love affair with fine wine is hot and significant. From the statistics report of February 2017, there are 48 million wine drinkers in China, making it the second largest wine market in the world for investors and business owners. The amalgamation of tech and wine is proving beneficial to the China wine market. China loves wine and global business owners love China.
With the app culture finding its way into the world of wine, here are a few wine apps that are booming within the wine consumers in China.
One of the most popular applications amongst the Chinese millennials is He-Sha (喝啥), which was launched in 2013. The name Hesha loosely translates to “what to drink!”
Hesha, founded by Handon Hu was inspired by the Momo app. The people who are familiar with Chinese social media will recognize Hesha’s strong resemblance to Momo. Just like Momo, Hesha includes its core location-based person finder feature. Momo claims to be the third-biggest social app with 110.5 million active users in September 2018.
Hesha instantly got hot among the Chinese millennials because its basic idea was to bring the youngsters to socialize over a glass of wine. Its formula to success was building a flirty dating app with an all-about-alcohol add-on. In addition to that, Hesha also has a news feed like Facebook and list of events like wine tastings and other wine-related events. It uses a location-based system to find people nearby. It also has filters to help customers select their wine by food type, occasions, and drinking purposes.
WeChat Wine is a collaboration of wine with the biggest all-in-one messaging and social media application - WeChat. WeChat is a Chinese multi-purpose messaging, social media, and mobile payment app developed by Tencent. By 2018, it was one of the largest mobile apps with over 1 billion monthly active users.
WeChat Wine connects wine lovers with premium Australian vineyards. Each Australian vineyard has its own storefront page with a detailed overview of the vineyard and a selection of their finest wines on the application.
The WeChat Wine app not only enables cross-border sales but also provides a geo-located selection of the best vineyards to Chinese tourists. Chinese tourists and wine lovers can read about the best vineyards before they arrive, and can use the online map to facilitate their journey to the vineyard.
According to the WeChat Wine website (https://wechatwine.com/), China has a strong preference for French and Australian wine. The exports of Australian wine exceeded $1 billion in the 12 month period to March 2018, enhanced by the China-Australia Free Trade Agreement.
COFCO Wine & Wine
American wine critic, James Suckling launched a wine app with COFCO Wine & Spirits. This app allows COFCO to translate and use Suckling’s tasting notes, videos and tasting reports for wine sale and education in China.
COFCO Wine & Wine features more than 10,000 tasting notes and tasting reports with video content. This application is the collaboration between Suckling and China’s biggest wine importer COFCO Wine & Wine. This application, available on iPhone, iPad, and iPod is expecting to break the barriers in the Chinese wine industry.
“My expectations with the app are that my ratings will become the benchmark for buying wines and informing the wine trade and consumers in China,” Suckling told dbHK. “I decided to do an app in China because most wine communication is done by smartphones. And an app seems the best way to communicate about my ratings and fine wine available in China.
In 2016, Haier, China’s huge multinational electronics and home appliances company, invested $10million in a wine app - 9KaCha. 9KaCha is a wine application with image recognition technique, and has a database on imported wine and a search engine, according to CBInsights. So, it can recognize wine labels using its database. All you have to do is take a photo of the label, and the app can pull up information on the wine as well as it even lets you order it.
Haier invested in 9KaCha because it wanted to use its giant database and label recognition system for its wine cabinet that can adjust its internal settings depending on what wines are stored inside. Scanning a wine label with 9KaCha, the user gets updated about all the basic information about wine – pricing, company details, ratings and flavor profile. Users can also get other insights inside the drinking culture and the latest trends.
Chinese millennials are getting into exploring the history, cultural background, and want to get wine savvy. The wine app culture in China is flourishing at a great pace- going nowhere, it is here to stay.
About IBWSS China
In November 2019, Beverage Trade Network will host the first-ever International Bulk Wine & Spirits Show (IBWSS) in Shanghai, China. The two-day event (November 5-6, 2019) will include an exhibition trade show floor for buyers and sellers to meet in a central marketplace, as well as a series of speaker presentations, panel discussions, and Q&A sessions designed to offer practical, actionable advice about the Chinese bulk wine and spirits industry.
Mark your calendars now for IBWSS China. To see a full program of the two-day IBWSS China event, Sign up here.
To sign up as an exhibitor or sponsor of the event, please visit here.