Grow Your Bulk and Private Label Business In China

Early Bird Pricing Ends December 31, 2018.

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In November 2019, Beverage Trade Network will host the first-ever International Bulk Wine & Spirits Show (IBWSS) in Shanghai, China. The two-day event (November 5-6, 2019) will include an exhibition trade show floor for buyers and sellers to meet in a central marketplace, as well as a series of speaker presentations, panel discussions, and Q&A sessions designed to offer practical, actionable advice about the Chinese bulk wine and spirits industry.

Who should attend IBWSS 2019 in China?

The event is open for global bulk wine producers, negociants, brokers, contract bottlers, importers and distributors looking to enter the fast-growing Chinese wine market. By becoming an exhibitor at this first event of its kind in China, you will be able to meet directly with Chinese buyers looking to expand imports of foreign wine.

At the same time, you will be able to explore the many new offerings from the Chinese wine market, including vineyards that specialize in Cabernet Sauvignon, Merlot and Cabernet Gernischt for the global bulk wine market.

Early bird IBWSS China exhibitor registration is now open. Register your spot before December 31, 2018, to get the best pricing.

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The two-day IBWSS China event in November 2019 will feature two major components – a lively exhibition trade show floor where 80+ exhibitors will be able to meet directly with potential buyers in China’s vibrant wine capital. There will be plenty of time for networking, making contacts, and face-to-face interactions with Chinese buyers. This is really a unique opportunity to expand into the all-important Chinese wine market.

IBWSS China event will feature an all-star lineup of top wine industry experts and insiders, who will share their insights and advice on how to succeed within the global bulk wine and spirits industry.

For example, you will learn how Chinese wine drinkers differ from those in other wine markets (especially those of North America and Western Europe), how the Chinese regulatory environment impacts the success of any bulk wine program, and different ways that bulk wine producers are ramping up their China strategies.

To make this event as interactive as possible, Beverage Trade Network is planning a list of speakers who can present their own experiences and insights in lively, TEDx-style talks. If you’ve been looking for an opportunity to become part of the fast-growing private label wine and spirits trend, IBWSS China is the place to be in November 2019.

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Why China?

China is the next big thing in wine. As a wine producer, China now ranks No. 7 in the world. There are now 450 wineries scattered across China, six major wine producing regions (Hebei, Ningxia, Shandong, Shanxi, Xinjiang and Yunnan) in the nation, and fast-growing consumer demand for new wines. Already, China ranks as one of the most important new export markets for wine, with Chinese consumers showing a particular preference for red international wine varieties.

In fact, China is now the largest red wine market in the world. Building on this growing excitement about the Chinese wine industry, two major Bordeaux producers (Castel, Barons de Rothschild) already have a presence within China’s Shandong region, and in the coming years, it is expected that links between Old World wine producers and New World wine producers in China will continue to grow and expand. Thus, attending the upcoming 2019 IBWSS event in Shanghai, China represents a unique opportunity to get in front of this important trend.

Shanghai, as the host city of the 2019 IBWSS China event, is particularly noteworthy. Shanghai is the most populous city in the world, with a population of more than 24 million as of 2017. With a favorable location and distinct oriental culture, Shanghai has attracted many foreigners, including Bernard Shaw, Albert Einstein and Tagore, to live here, or just experience the oriental charm. In the eyes of a foreigner, Shanghai has a unique oriental charm, while in the eyes of a Chinese, Shanghai certainly has strong Western flavor.

What happened at IBWSS San Francisco

Review our San Francisco show and get ready for China!



"We met good potential quality buyers. Good representation in all the categories we were looking for - bulk, bottle + brand."


“Great execution and overall conference so far. I am certainly excited for tomorrow's agenda.”


"Buyers that we have met at #ibwss17 knew exactly what they wanted, they came with a precise need and it was good to talk to them. It's been a great show for us so far!"

Gary Agajanian
Agajanian Vineyards


"IBWSS was an insightful conference, especially regarding the premiumization of high-quality grapes and wine."

Bree Boskov
Oregon Wine


"Great to see so many of our customers and connect with our industry"

Thomas Barfoed
JF Hillebrand


"Very positive - good contacts, serious buyers."

Sophie De Lamer
LGI Wines


"1st-time attendee didn't know what to expect but the show exceeded expectations"

Kevin Plate
ReThink Labels


"Met a lot of energized in market potential buyers"

Justin Charbonneau
Grape Connect


Meet our Speakers

Ian Anderson Ford

Ian Anderson Ford

Founding Partner, Nimbility; Chief Lightkeeper and Founder at Lightkeeper Studio

Theo Watt

Theo Watt

Co Founder of Thirsty Work Productions

View All Speakers